A property website with detailed search, project pages, EMI calculator and site-visit booking, connected to a sales CRM where every enquiry is assigned, followed up and tracked to closing.
Properties were listed on several portals, but the company's own website was a static brochure that only a developer could update. Enquiries arrived by phone, email and portals with no single record, site visits were arranged over calls, and many leads were never followed up.
Buyers and tenants now search by locality, type, budget and BHK, and open detailed property pages with photos, specifications, amenities, RERA number and an EMI calculator, then book a site visit directly. Every enquiry - from the website or elsewhere - lands in the CRM, where it is assigned to an agent and moved through a clear pipeline from new lead to closed deal.
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